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Microsoft Glasses Read Your Emotions
Software giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions:...
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Free To-Do List Apps and Expert Habit Hacks
My favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.
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An Unexpected Way to Look Smarter
Want to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.
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How You Can Become A Thought Leader in 30 Days
Want to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.
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Dan Ariely’s Irrationally Yours: Predictably Amusing
Got problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.
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Repeat, Repeat, Repeat… and Sell More
Do you know what The Beatles' best-selling single was? And, do you know the scientific reason that helped propel it to the top?
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Nielsen Acquires Innerscope Research
Ratings and research behemoth Nielsen is doubling down on neuromarketing by completing the purchase of Innerscope Research. Innerscope first tweeted a link to an Ad Age report: Nielsen completes...
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The Persuasion Slide Book, Coming Soon!
Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.
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Do You Tweet Motivational Quotes?
Here's my take on the incessant tweeting of motivational quotes intended to inspire followers.
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One Small Thing That Makes You More Trustworthy, Attractive, and Intelligent
A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.
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Should You Put the Price First or Last?
Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.
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Dark Patterns: How Even Savvy Users Get Tricked
Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.
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The Neuromarketing Train in Barcelona
It's likely a worldwide first: mass transit ads for a masters degree in neuromarketing program at the Autonomous University of Barcelona.
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Sales Intuition: How to Use It and Improve It
Sales intuition can be a powerful tool, according to a recent study. Salespeople who acted on intuition outperformed those who over-thought the process. I explain the research and give ways to improve...
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Your Brain on Porsche: Neuro-Nonsense
The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science...
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Print vs. Digital: Another Emotional Win for Paper
Every year, consumers spend more time using digital devices. Every year, more media is consumed digitally. Naturally, advertising dollars are increasingly flowing to digital as well. But, don’t pull...
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Get Smarter Instantly With This Fishy Technique
Can inhaling a few times make you far more likely to spot erroneous statements? A new study says "yes."
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How To Use Positive Framing to Persuade and Sell
Both apes and humans prefer positive framing. Learn how to use that innate bias to sell more effectively.
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How the TMI Effect Cuts Your Sales, and 4 Ways to Avoid It
Split testing shows too much product information can actually reduce sales - here are four ways to avoid the TMI Effect.
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Brainfluence in Hungarian
Invicta Books has released a Hungarian translation of Brainfluence, the eighth translation from the original English.
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