What is Neuromarketing?
It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update. The post What is Neuromarketing? appeared first on Neuromarketing.
View ArticleCultural Frame Switching: Different Language, Different Personality
Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add...
View ArticleSpanish Audiobook for Brainfluence
Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation. The post Spanish Audiobook for Brainfluence appeared first on...
View ArticleWhat is Unity, Cialdini’s 7th Principle?
Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of...
View ArticleHonesty Research May Be… Dishonest
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data. The post Honesty Research May...
View ArticleDon’t Bungle Your Bundles
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising research shows there is at least one condition where such...
View ArticleMattel Mindflex Game: Brain-controlled Neuro-Toy
Who says neuroscience can’t be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote about the toy way back in 2009, and was...
View ArticleYour Brain on Zoom Calls: New Research
Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions. The post Your Brain on Zoom Calls: New Research appeared first on Neuromarketing.
View ArticleNeuro-Loyalty: New Speaker Reel For Roger Dooley
Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning...
View ArticleEmotional Ads Work Best
The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still encounter business executives who remain...
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