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How to Increase Digital Trust with an Easy Fix
Want to boost your digital trust? Studies show there's an easy approach you can use.
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The Exact 3 Closing Words That Maximize Email Results
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email...
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The Art and Science of Becoming “Known”
Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.
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The Science of Making Work Fun
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
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Personality Prediction and the Future of Web Marketing
"The Web Psychologist" explains how you can use individual personality traits to market more effectively.
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Why Great Reviews Aren’t Always Great for Sales
Good reviews definitely boost sales, but watch out for a few pitfalls.
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5 Ways You Can Use Gestalt Principles for Powerful Imagery
Using Gestalt Principles makes your visual marketing powerful and persuasive.
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7 Ways to Get Psyched & Ace Your Performance
How you prepare mentally makes a huge difference in your performance. Author Daniel McGinn explains the science of mental preparation.
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7 Ways to Ask for a Favor – and Get It!
We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.
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Wikipedia Knows What Social Proof Is, But…
Wikipedia uses the wrong kind of social proof in their fundraising appeals.
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Great Marketing Starts with Great Positioning
Positioning and branding are often confused, but for branding to be effective it's critical to get positioning right first. That takes logic, not emotion.
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What Freud Can Teach Us About Neuromarketing
Sigmund Freud may be out of favor with mental health professionals, but his insights can inform neuromarketing strategies and studies.
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Believing in Your Product Makes You More Persuasive
New study shows that we are more persuasive when we hold a belief, in part due to self-deception.
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5 Ways To Boost Results With Growth Hacking Techniques
Learn the exact growth hacking tactics that grew CoSchedule's email list from zero to 250,000 and pageviews from zero to 1.4 million.
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5 Ways to Perfect Your Next Presentation
Want to nail your next presentation or speech? Here's how!
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Why Sushi Pricing is Painful, and How to Fix It
Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
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Unlikely Liking: Dogs and Vodka
With their Vodka for Dog People campaign, Tito's both uses smart psychology and gets a big social sharing boost.
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The Surprising Way to Boost Your Optimism
Optimism is good for you, and brain scientist John Medina explains the simple way to increase it. The post The Surprising Way to Boost Your Optimism appeared first on Neuromarketing.
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How a Strange Fact About Eyeballs Could Change Your Whole Marketing Plan
Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign. The post How a Strange Fact...
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F-Pattern: A Secret Weapon To Boost Website Conversions
The F-Pattern describes one way visitors view your content. Here's how to optimize for it. The post F-Pattern: A Secret Weapon To Boost Website Conversions appeared first on Neuromarketing.
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