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Persuasive Tactics To Close Your Next Deal
Here are the seven persuasive tactics to help you get what you want in a business deal. The post Persuasive Tactics To Close Your Next Deal appeared first on Neuromarketing.
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A Nudge From The World’s Most Famous Prison
The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics. The post A Nudge From The World’s Most Famous Prison appeared first on Neuromarketing.
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How to Get More Google Reviews using Neuroscience
Reviews can make or break your business. Here's how to get more on Google. The post How to Get More Google Reviews using Neuroscience appeared first on Neuromarketing.
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How to Use Framing to Sell More Warranties and Service Contracts
A single hailstorm changed me from rational to irrational... The post How to Use Framing to Sell More Warranties and Service Contracts appeared first on Neuromarketing.
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Study: Winner Declared in Audio vs. Video for Emotion
When they compared the emotional impact of audio vs. video content, researchers got a surprise. The post Study: Winner Declared in Audio vs. Video for Emotion appeared first on Neuromarketing.
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Can Caffeine’s Brain Boost Help Ad Recall?
Two cups of coffee provide significant stimulation in areas of the brain associated with attention and memory - how long before marketers exploit this? The post Can Caffeine’s Brain Boost Help Ad...
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How to Use the Ben Franklin Effect to Increase Loyalty
If you can get a small favor from someone, they are more likely to grant you a bigger one. The post How to Use the Ben Franklin Effect to Increase Loyalty appeared first on Neuromarketing.
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Neuromarketing Books: The Ultimate Reading List
Roger curates an expansive list of neuromarketing books. The post Neuromarketing Books: The Ultimate Reading List appeared first on Neuromarketing.
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What Marketers Can Learn From A Ketchup Bottle
The lowly ketchup bottle has a couple of important lessons for marketers. The post What Marketers Can Learn From A Ketchup Bottle appeared first on Neuromarketing.
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Nonprofits: New Study Reveals Fundraising Risk
A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations. The post Nonprofits: New Study Reveals...
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Does Starbucks Make You Smarter?
Coffee aromas can increase arousal and cognitive performance. The post Does Starbucks Make You Smarter? appeared first on Neuromarketing.
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AdAge: Neuromarketing More Than Snake Oil
The leading advertising-focused media outlet has cautiously endorsed consumer neuroscience The post AdAge: Neuromarketing More Than Snake Oil appeared first on Neuromarketing.
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Introducing #FrictionHunter, Your Chance to Expose Bad UX & CX!
In conjunction with my new book FRICTION, I'll be focusing on bad user and customer experience. You can join the fight against friction by reporting your examples of forms that fail, processes that...
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The Psychology of Beer (and Wine, too)
The shape and size of the glass make a huge difference in how both consumers and bartenders perceive the amount of liquid in it. The post The Psychology of Beer (and Wine, too) appeared first on...
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What can persuasion science tell you about the effect of your messages on the...
Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades. The post...
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Decoy Marketing
Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse. The post Decoy Marketing appeared first on Neuromarketing.
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FRICTION: The Movie
There's a new book trailer video for FRICTION! Comments are welcome! The post FRICTION: The Movie appeared first on Neuromarketing.
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Economic Friction: Scoring the 2020 U.S. Presidential Candidates
The economic policies of U.S. presidential candidates will have a major impact on businesses and citizens. Not all will be helpful or create growth. The post Economic Friction: Scoring the 2020 U.S....
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Campaign Fundraising vs. Neuromarketing Debate Scores
Neuromarketing scoring of debate performance correlated with candidate fundraising numbers. The post Campaign Fundraising vs. Neuromarketing Debate Scores appeared first on Neuromarketing.
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Customer experience tweaks that boost restaurant results
Restaurant guest experience depends on more than good food and quick service. The post Customer experience tweaks that boost restaurant results appeared first on Neuromarketing.
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